Is Your Real Estate Marketing Stuck in the 90s? Time to Ditch the Comic Sans and Upgrade Your Game

Your Listings Deserve Better Than a Geocities Makeover

Outdated marketing is like a bad perm – it’s time for a change. Learn how modern design trends can attract (and not repel) potential buyers.

Real estate pros, we need to have a little chat. Have you seen your marketing materials lately? If they’re giving you flashbacks to dial-up internet and JNCO jeans, it’s time for a serious intervention.

We’re talking about those “Coming Soon” banners that look like they were designed on Microsoft Paint. The flyers with Comic Sans font and clip art of happy families. The websites with flashing text and MIDI music. Shudder.

Look, we get it. Design trends change faster than a real estate market. But that’s no excuse for clinging to outdated aesthetics that are actively scaring away potential buyers.

Why Bad Design is Bad for Business

In a world of sleek, minimalist websites and eye-catching social media feeds, your 90s-inspired marketing is making your properties look, well, old. And not in a charming, vintage way. More like a “this house probably has asbestos” kind of way.

Your marketing materials are the first impression potential buyers have of your properties. According to the National Association of Realtors, millennials are the largest generation of home buyers, and they rely heavily on online resources in their home search. If your website looks like it belongs in a museum, they’re going to click away faster than you can say “avocado green appliances.

Design Trends That Actually Sell

So, what does good real estate marketing look like in 2023 and beyond?

  • Clean, modern aesthetics: Think minimalist layouts, sans-serif fonts, and plenty of white space.
  • High-quality photography: Ditch the blurry iPhone pics and invest in professional photography that showcases your properties in the best possible light.
  • Compelling storytelling: Use your marketing materials to tell a story about the lifestyle your properties offer.
  • Interactive elements: Incorporate virtual tours, 3D floor plans, and other interactive elements to engage potential buyers.

Don’t Be a Design Dinosaur

Ready to ditch the design disasters and give your real estate marketing a modern makeover? Designamo Graphics can help. We specialize in creating cutting-edge branding and marketing materials that will make your properties stand out and attract the right buyers.

Don’t let your outdated marketing materials cost you another sale. Contact Designamo Graphics today for a free consultation. Let’s create a marketing strategy that’s as fresh and exciting as your properties.

Scroll to top